In 2007, the three Buaron brothers after a lot of listening, observation, research, tenacity and determination founded the brand Mesauda.
They experimented and designed a cosmetics brand that aims at an idea of universal beauty, far from any stereotype.
Aesthetics plays an important role in the beauty industry, but for Mesauda there is no absolute beauty. The brand is rooted in enhancing the natural beauty of every person. To pursue this goal, it develops high-performance and innovative cosmetic products that allow the wearer to bring out their features and enhance the best part of each person.

Mesauda's philosophy lies in the principle that beauty should represent a right, capable of combining the art of aesthetics with respect for the diversity that distinguishes the unique traits of each of us.
Make-up thus becomes an accessory designed to emphasize beauty, without ever masking or transforming the authenticity of each person.

Unique nuances, innovative textures that are absolutely cruelty free and cutting-edge formulas characterize each and every product, implemented through the use of state-of-the-art technologies that maximize performance.
Mesauda is the name of Arabic origin whose meaning expresses luck and happiness, has the power to instill positivity in everyday life. Two principles that all the brand's products convey to the wearer: luck and the joy of being free to express oneself, in one's uniqueness, always.